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“Winter Olympics 2022”

Agency: Wieden+Kennedy New York

Role: Assistant Account Executive 


About: At the beginning of 2022, resilience had renewed relevance. The world was facing uncertainty. Lives had been completely disrupted: for travelers, for Olympic athletes, and even for airlines. So to unveil Delta’s new partnership with Team USA, we tapped into what brings the Delta brand and Team USA together: stories of resilience.


Execution: This Olympic campaign had an expansive launch moment, centered on a live television launch during the Opening Ceremony in Beijing on February 4, 2022. This launch was further amplified by an extensive PR push, tapping additional news outlets, including OOH, banner ads, animated social content, a #DeltaVictoryPose Challange, and customer Delta team member portraits that were also globally viewable on DeltaTeamPortraits.com.

Results: Overall, this resulted in 487MM total TV impressions, +1200% message memorability, +700% likeability rating, and +109MM digital & airport DOH impressions. Additionally, we were able to tap into NYC, LA, Boston, Atlanta, Salt Lake City, and Seattle to cement the partnership’s place on a global stage within local media moments.

As part of that support team, Delta honored the team behind Team USA with commissioned portraits
by artist Shyama Golden.

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