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“Runway Runway”

Agency: Wieden+Kennedy New York

Role: Assistant Account Executive 

Objective: After the pandemic lockdowns, small businesses were suffering and seemed hesitant to fly again; only 28% of Delta travelers were small business owners during the time, leaving much room for growth. Delta saw an opportunity to use its brand platform and national infrastructure to connect smaller business owners with new customers that they desperately needed.

Strategy: To bring our campaign to life we enlisted Issa Rae, a known supporter of diverse small businesses, a fashion icon, and a frequent flyer, and worked with eight SkyMiles members running six small businesses to create an exclusive line of travel-savvy products. Delta was not only supporting small business owners but investing in making the travel experience better for all consumers.

Results: In three short months, we facilitated the opportunity for two icons to build a strategic partnership to elevate small businesses. Ultimately, we were able to support small business owners by creating and selling almost 500 items in record time, with over 2000 people tuning into the livestream of our runway show.

But partnerships were just the beginning. The debut collection went down the runway at LAFW, where 200 guests joined us in a converted airplane hangar.

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