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“It Can Happen To Anyone"

This campaign fulfilled the “capstone” requirement for my Public Relations, Advertising, and Applied Communications program at Florida International University.

 

Client: M.U.J.E.R. Inc.


Role: Account Executive

Worked On: Responsible for the overall performance of the group and ensuring all members of the team were fulfilling their responsibilities. Worked on the executive summary, situation analysis, made interim reports, held weekly meetings with the clients, developed the creative brief, and maintained ongoing communication with the professor.

The Problem: African American populations are not seeking M.U.J.E.R.’s services due to a lack of sexual violence awareness and how the organization can help.

The Ask: Raise awareness of M.U.J.E.R. brand and services provided.

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The M.U.J.E.R. team published a digital billboard from the campaign.

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