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“Connected At The Root”

Role: Account Manager

Worked On: Led the team in researching the client, understanding where they are in the current marketplace, and ensuring each team member meets deadlines. Also helped with research and strategy.

The Challenge: Create a campaign that raises awareness around the compound mental impact of a deadly global pandemic while dealing with the existing racial pandemic in an empathetic and relatable manner.

Insight: Silence's tune is the everlasting consumer.

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